en

Head of marketing

Remote

European company is a CeDeFi platform that aims to simplify the overall experience of investing in game-changing blockchain projects. Their ultimate mission is to supercharge the adoption of decentralized finance and smoothen out the experience of complying with traditional financial regulations. Their goal is to build a bridge between both financial ecosystems and specifically the first Cardano-Polygon platform. Now they are looking for Head of marketing.

Requirements:

  • 5+ years of experience managing a team
  • Understand the difference between B2C and B2B marketing, able to effectively deliver the required message to a target audience.
  • Good hands on experience with performance marketing.
  • International experience — working with European markets to build distribution for B2C product.
  • Proven ability to initiate and drive cross-functional initiatives.
  • Strong analytical skills and experience with data to identify patterns and find opportunities for acquisition and LTV growth.
  • Understand principles and approaches of creating business-to-customer communications and high-impact marketing campaigns.
  • You are result-oriented, comfortable with autonomy, and are able to make things happen
  • Leader and team player, with a high level of emotional intelligence.
  • Advanced level of English

Will be a plus:

  • Experience in crypto, blockchain, Fintech

Responsibilities:

  • Develop and execute an integrated marketing strategy, oversee customer acquisition and retention initiatives, and all brand communications through online channels.
  • Plan, develop and launch brand marketing projects to grow brand presence at target markets.
  • Initiate and execute activities to grow organic traffic, affiliate, and referral channels, improve paid acquisition efficiency, and scale
  • Suggest A/B tests to improve onboarding, activation, monetisation and pricing that impact bottom line KPIs.
  • Be a thought leader for the existing marketing team and bring on-board new marketing talents to deliver world-class performance
  • Suggest new creative digital marketing growth strategies 
  • Plan and implement direct marketing approaches including personalization of messages, customer profiling, and segmentation

The company is ready to offer :

  • remote work
  • all conditions for development and full support from colleagues and the company;
  • good salary

Send your CVs to @shaurmina or cv@4team.com.ua

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Телефон: +38 096 077 79 55

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Email: info@4team.com.ua

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